SG Consumer delivers end-to-end, tech-enabled supply chain solutions across South Africa — warehousing, primary and secondary distribution, inventory planning and debtors administration for FMCG and pharmaceutical manufacturers. The operation runs at genuine national scale: depots in Johannesburg, Cape Town, Durban, Bloemfontein and Gqeberha, 80,000 m² of warehousing, 46 million cases delivered a year and more than 3,500 delivery points nationwide.
It had no website of its own. As a division of Super Group, SG Consumer’s entire digital presence was a section of the parent group’s corporate site — accurate, but shared with every other division and written for investors rather than for the manufacturers SG Consumer actually wants to win. They came to TDA wanting their own address, and the room to stand out.
Being part of a large listed group is a credibility asset. It is also a visibility problem. SG Consumer sat inside a corporate structure that covered supply chain, dealerships, fleet and mobility across twelve countries — and inside that structure, one of the country’s significant FMCG logistics operators was a paragraph on a divisional page.
The practical consequence was simple. When a manufacturer went looking for a supply chain partner, there was nothing to find and nowhere to send them. No link that represented the business, no place where the scale, the certifications or the capability set were laid out on SG Consumer’s own terms.
The brief was a landing page. The actual job was positioning: give SG Consumer a presence that stands on its own without cutting it loose from the credibility of the group behind it. We built one page that a procurement decision-maker can read top to bottom and walk away knowing exactly what SG Consumer does, at what scale, and to what standard.
One page, one scroll, one clear route to an enquiry — built around proof, compliance and capability.
We didn’t just build a landing page — we gave a division its own front door.
What made this different:
SG Consumer Candid Corporate Portraits
Website Design & Development
SG Consumer
Ongoing
(Photography Sessions as Needed)
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Social Media Management | Paid Advertising | Content Creation | Web Development
