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Paid Advertising

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Paid Advertising:

The Disrupt Agency plans, builds and manages paid advertising campaigns across Meta, Google, LinkedIn and TikTok for businesses in South Africa. We manage the strategy, the creative, the media spend and the optimisation.

Paid media is the fastest way to find out whether your positioning works. It is also the fastest way to spend money proving that it does not. The difference is almost never the platform — it is the offer, the creative and the audience definition sitting behind it.

What’s Included:

  • Campaign strategy, funnel design and audience definition
  • Account structure, tracking setup and conversion event configuration
  • Ad creative and copy, produced in variants for testing
  • Media planning and budget allocation across platforms
  • Daily monitoring, optimisation and A/B testing
  • Landing page recommendations where the drop-off is post-click
  • Transparent monthly reporting on spend, cost per result and return

Who It's For:

  • Businesses with a proven offer that needs volume behind it
  • Brands whose ad account is running but cannot say what it is returning
  • Companies moving budget out of traditional media and needing it to work harder

How we approach it:

Tracking before spend:

We do not launch into an account we cannot measure. If conversion tracking is broken or missing, that gets fixed first — otherwise every optimisation decision after it is a guess.

Creative is the variable:

Targeting has been largely automated by the platforms. Creative is where the remaining leverage sits, so we build for testing and treat every campaign as a set of hypotheses.

Media spend is yours:

Media spend is billed and reported separately from our management fee. You always know what went to the platform and what went to us.

Your Growth Starts Here

Book a consult and let’s map out the strategy to hit your goals.