Premier Logistics Solutions
SEM
Brief.
Premier, a logistics firm, was losing potential clients due to a lacklustre digital presence. Despite investing in modern equipment and services, Premier struggled to secure sufficient new consultations to cover these costs. Their marketing approach relied on traditional methods, with little emphasis on digital marketing, leading to underwhelming performance.
Objective.
To enhance Premier's brand positioning and trust, a new digital strategy was proposed. The plan aimed at affirming Premier's commitment to providing high-quality, innovative services to its target audience: South Africans, existing logistics customers, and business owners.
Tactics.
The tactics involved a responsive website redesign, PPC campaigns to educate consumers, and SEO campaigns built around relevant keywords. These strategies aimed at increasing visibility, particularly on mobile devices, and driving conversions.
Success.
The new digital strategy resulted in a significant increase in website visitors and, more importantly, conversions. This outcome helped Premier recover the costs of their recent investments, demonstrating the success of the digital marketing overhaul.
